Knowledge & insights

Customer Insights Weekly| W2

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January 05, 2017
This week Julie addresses seniors' understanding of IT, which sometimes might differ from the understanding that a younger segment would have. In the example from the video, a senior customer does not notice, that she has moved to another tab, which leads to a lot of confusion and a lack of overview for her. Today's learning is: If your target group is seniors, make sure you take their IT capabilities into consideration, when developing your digital products and services.

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