Knowledge & insights

Customer Insights Weekly | W3

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January 09, 2017
There is a tendency for an increased use of search as a primary navigation tool. For the same reason, it is paramount to the functionality of your website that your search engine is intelligent. As seen in the clip, your customers will not always know exactly what they are looking for - or how to spell it. In this example, several customers misspelled "penicillin", which prevented them from finding precautions for the drug.

An intelligent search engine is a way to guide your customers. If your customers cannot find what they are looking for, they will try to change their strategy; a change in strategy leads to frustration, and it is at this point you risk losing them. Today's learning is: An intelligent search engine is a way to help your customers utilize the full potential of your website.

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